The Snowflake Bubble

The Snowflake Bubble


The Musings of a Concerned Multi-Family Professional

– Adam Marcus Hendry

March 17, 2020

The Millennial Snowflake Bubble

The Coronavirus is the pin, and the balloon is exploding with Snowflakes.  I showed my initial write up to my wife and she thought I should soften it up.  She’s probably right, but then again why write another article everyone has already read? Sometimes medicine tastes terrible but you gotta take it anyways.


Let’s start off and say if you look at this from a market and history perspective, it is the same thing, again.  Yes, really.  When the market implodes, panic, and hysteria ensues.  Sound Familiar?  The Panic of 1819, 1837, 1857  1873… 1918 Spanish Flu, H1N1, Zika and on and on and these are only a few.  The list is literally endless.  What a short memory we have because, “this one is different.”  Um, no it’s not just check Wikipedia(kidding). Well actually, there is a major new problem…Snowflakes!  I thought Global Warming was going to cure that…. can I even say that?


Anyway, many Millennials grew up with participation trophies, and now over the last 10 years grew up in a super bubble where getting a job has been pretty easy.  They haven’t had to navigate difficult issues, and always put what is recently socially acceptable over business practicality.  Not to mention the bull market over the last 40 years, parents of Snowflakes and Snowflakes themselves are now in a rude awakening.  Did I seriously hear “but we will just work from home?”  Companies executives I have spoken with, who this month have employees working from home, are seeing productivity (think revenue) drop over 50% just in March!  Working from home means your new participation trophy is being fired remotely.


If this all sounds harsh, it is basically just reality setting in.  Millennials are leaders now, politically speaking, around the world as well as in many companies.  Leadership isn’t easy, it is about navigating uncharted waters, making tough decisions, and having a mature long-term perspective.  This article isn’t about being sympathetic to the existing situation, or delving into the medical assessment of the Coronavirus (I’m fully aware of Immuno-compromised and elderly people being at risk), because quite frankly the media has already spun enough end of the world hysteria that the economic drop is becoming a self-fulfilling prophecy.


Hello!  What do you expect if no one shows up to work?  The Corona Virus will eventually and probably be cured in the near future; however the current economic and business decisions will lead to certain (financial) death.  Millennials are now 50% or more of the work force and unless medically statistically speaking something changes, usually not at risk from COVID-19.  During work hours, Millennials are doing laundry, playing video games, drinking (craft) beer, and watching Netflix in record amounts now…. you think this is economically productive?  Snowflakes have now turned their apartments back into adult college dorms.


At Tzadik our motto as of recent has been “business as usual.” Seriously, we are talking about people’s homes!  Being in property management we take very serious providing housing for our residents, and have double downed on our commitment to do our best given what seems to be terrible political and business decisions being made by worldwide leaders.  The Snowflake generation needs to wake up. This is nothing compared to World War 1 or 2, as simply working is 80% of success and no one is shooting at you.  Being a Millennial myself, I think we need to show a backbone and not dissolve into nothing at the first challenge we’ve endured in our professional careers.  As I’m typing this from my office, I’m thinking of a word from numerous Asian languages where the word for a “Crisis” is both an Opportunity and a Disaster at the same time.  Don’t be a Snowflake, be a throwback Millennial, let’s show everyone what we are made of.

Maria Perez


“If you don’t know where you’re going, you’ll end up someplace else” – Yogi Berra 

Fun Facts

Loves to Travel! (favorite destination so far is Croatia)
Loves Paddle Boarding and Jet Skis
Favorite Author is Jane Austin




Maria Perez is Tzadik Management’s Vice President of Finance and Accounting. With Tzadik since 2019, Maria oversees all aspects of the accounting department, working diligently to implement effective and efficient processes that are conducive to Tzadik’s evolving business practice.

After graduating with honors from the University of Central Florida, Maria took her accounting prowess to the world of Public Accounting where she worked for 5 years. Maria was introduced to Tzadik through their auditing process and her knowledge and impact brought her back as an advisor. Since ultimately taking on the role of Vice President of Finance and Accounting, Maria works closely with the CFO and other department heads to bring cohesion to Tzadik’s day to day business cycle.

Maria brings a very calm and level presence to Tzadik’s accounting team, leading by example with a stern commitment to thorough communication and follow through. Maria provides a perfect balance of caution and risk, fully grasping all variables before making her decisions. The best way to get a hold of Maria is to stop by her office, where her impressive interpersonal skills lead to quick resolutions to everyday hold-ups.

Tzadik Management Acquires Full-Service Brokerage, Expands on Growing Commercial Footprint

Tzadik Management Acquires Full-Service Brokerage, Expands on Growing Commercial Footprint

Press Release

Tzadik Management Acquires Full-Service Brokerage, Expands on Growing Commercial Footprint

MIAMI, Feb. 03, 2020 (GLOBE NEWSWIRE) — Tzadik Management closed late Friday on the acquisition of a full-service commercial brokerage real estate firm; marking the first acquisition for the rapidly growing property management company in 2020. While Tzadik currently owns and manages commercial real estate nationwide, this deal marks the first time Tzadik has acquired a commercial brokerage real estate firm.

Tzadik’s purchase includes management contracts for 60 locations totaling over 2.5 million square feet of retail, office, medical and industrial type properties. “We could not be more excited to get started. This allows us to continue our company’s growth while expanding our footprint through the entire real estate market,” said CEO, Adam Marcus Hendry. “We firmly believe in exploring all options and this is one we have had our eye on for a while.”

David Runyon, Chief Visionary Officer of Tzadik Management, says, “This business acquisition is a big step forward in our goal to become a top 50 property management company. This year we will continue to strategically target property management partners whose core values align with our own, while also expanding our real estate investments in the Upper Midwest and other special circumstance acquisitions.”

Overseeing the on-boarding and transition is Tzadik Management’s Chief People Officer, Christine Alletto. “We can’t wait to integrate with the team and start building on an already stellar reputation,” said Alletto. “Our culture and proven processes will thrive in this industry.”

Tzadik is a growing, innovative, and driven real estate and property management company based in Miami, Florida. Since its formation in 2007, Tzadik has managed over $1 billion in apartment complexes, over 15 million square feet of commercial real estate and over 19,000 units in over 20 states. Through excellent management, a focus on company culture, and a tech driven style of operating, Tzadik Management has established a reputation for Building Lasting Relationships.


Octavio Novoa


Fun Facts


Octavio was recently incorporated into the team as IT Manager, making him responsible for all information resources to help Tzadik reach their short- and long-term goals. Octavio’s duties include overseeing our office’s technology infrastructure and maintaining relationships with our third party providers.

Octavio has more than 25 years of experience in the IT field, having worked in a variety of industries, such as Construction, Telecommunications, Manufacturing, and IT Services. Octavio brings to Tzadik his extensive experience in data and infrastructure management, change management and working as part of effective teams in multi-office and fast-paced environments. He holds a degree in Systems Engineering and a Master’s in Business Administration from Universidad de Piura, one of the most renowned universities in Peru.

During his free time, Octavio enjoys spending time outside with his family around the grill, poolside, or at the beach. He also enjoys learning about other cultures and getting to know new people.

Tzadik Management closes out 2019 with $12.6M purchase in Rapid City

Tzadik Management closes out 2019 with $12.6M purchase in Rapid City

Press Release

Tzadik Management closes out 2019 with $12.6M purchase in Rapid City

RAPID CITY, S.D., Dec. 30, 2019 (GLOBE NEWSWIRE) — Tzadik Management broke ground in Rapid City, SD last week with the 12.6M purchase of 2 new apartment communities totaling 261 units. This acquisition is the latest in a line of recent upper Midwest acquisitions for Tzadik in 2019. “We have been strategically looking for the right deal to break into Rapid City for just over a year now. This market has historically been resilient to economic downturns during past recessions. We see in Rapid City a robust, diverse, and growing population which is highly educated and creating jobs that are in demand for this region,” said Michael Davalos, Executive Vice president at Tzadik in charge of acquisitions and capital raising. “This deal is the culmination of the local relationships we built over the last year. This is helping us to find the best deals possible for our investors to have a safe haven to invest in,” Davalos said. 

Tzadik plans to put over $1M in capital improvement into the communities over the next year to go along with bringing in a local staff the help with the transition. “We have built some very strong connections in this market over the past year and are very excited to bring Tzadik’s unique redefining culture to Rapid City,” said Regional Vice President, Tessa Frank.  

This marks the second upper Midwest acquisition for Tzadik in December to go along with a massive 1,275-unit acquisition in Houston in mid-November. Moving forward into 2020, Tzadik plans to not only continue their growth in the Midwest but also venture back into other avenues such as commercial realestate. “We are very eager to explore different openings moving forward, the first of which being us redefining our growth and how we look at opportunities,” said Chief Executive Officer, Adam Marcus Hendry.

Tzadik is a growing, innovative, and driven real estate and property management company based in Miami, Florida. Since its formation in 2007, Tzadik has managed over $800 million in apartment complexes and over 19,000 units in over 20 states as well as the Caribbean. Through excellent management, a focus on company culture, and a tech driven style of operating, Tzadik management has established a reputation for building lasting relationships.

If you think you have a deal for us or are interested in investing, please contact Michael Davalos.