It used to be that, in order to be successful, multifamily developers had to target residents where they stood. Whether it was with a billboard or paper advertisements, developers could only advertise one way. But recent technological changes in the digital marketing world have affected how developers appeal to potential residents.
Currently, rising trends in digital marketing that relate to apartment communities and developers include mobile ad blockers, the Internet of Things (IoT), location stories, ephemeral content and crowdfunding. Companies can manage to stay ahead of the competition by embracing the following forms of digital marketing.